After researching ecotourism, I realized that there are a ton of easy ways to reduce our impact on the environment when we travel (a big contributor to environmental pollution). Unfortunately, as someone who travels often and tries to be very environmentally conscious myself, I know first-hand that these types of travel options are not widely advertised compared to traditional travel. The main problem here is that unless you are seeking to engage in ecotourism and actively include it in your search, you probably won't readily find these options when searching for transportation, activities, restaurants, retail stores, and hotels. I created this magazine in order to bridge this gap and bring ecotourism to the forefront of the travel industry and inform those who are interested in both nature and travel about these options in order to ultimately help reduce environmental damage. In order to do this I wanted to make the magazine very visually appealing and stand out from other educational journals through my color pallet, focus on images, and layout. I used fairly traditional fonts in order to maintain the professional demeanor expected of an educational magazine.

The magazine cover layouts are all focused on high quality, colorful images to draw the attention of the reader. The layouts are simple yet playful in order to standout from other educational journals, while still remaining simple, professional and informative. I created 3 edition covers for the quarterly magazine all of which place the central focus on a single vertical image, each showcasing a different beautiful travel destination and the environmentally sustainable tourism options that are available there. Each of these photos is accompanied by the custom mask-head that I created in illustrator by adjusting and distorting the typeface ‘brand’. The small arrow-like shape that serves as the bar of the letter ‘E’ was created by flipping the direction of the serif and detaching it from the stem of the letter. This design aspect also evokes a double meaning as it can be simultaneously perceived as a small airplane symbol. In addition to these 3 covers, I also included an inside spread with information about sustainable travel options in the Amalfi coast, Italy. I kept the inside spreads consistent with the covers by continuing the focus on imagery and elegant yet simple typography in order to be informative and aesthetically pleasing simultaneously.