SPEED

The majority of the advertisements we see daily are for new cars, yet vintage cars and the restoration of cars are a huge financial market. Vintage cars are an extremely popular subject for photographers, particularly those who prefer to shoot with film. As a personal fan of film photography, I’ve always enjoyed the aesthetic of vintage cars and feel as though they are underutilized in mainstream advertising. Regardless of if the product appeals to a large audience, it enhances a brand story and provides opportunity to stand apart from competition in an oversaturated market. This is why I created Speed, a magazine dedicated to vintage cars captured through the lens of film photographers.

EDITORIAL DESIGN- MAGAZINE

Creative Brief
To create a publication of your choice, develop a brand identity for the publication that defines a masthead / logo, color palette, imagery and typography. Then, create several editions volumes of this publication, including front cover, spine, and back cover designs for each. To expand the project further, design an inside article or spread that advances the brand identity and compliments the cover designs.

Client
UC Berkeley Extension

Year
03/01/2022

Project
05

Course
Adobe Photoshop & Illustrator

05

2022

FRONT & BACK COVERS

Category:
Editorial Print Design

Deliverable:
5 Volume Series of magazine covers representative of holistic brand identity

  • Individuals between the ages of 20-65 who enjoy vintage cars and people who enjoy striking, edgy, dynamic photography. This magazine provides information and editorials on vintage cars & restorations, all captured through the lens of film-inspired photographers.

  • Cars are a huge financial market as they serve as a pastime and hobby for many different individuals, in addition to the most common mode of transportation. This market is reflected by the fact that cars are often the subject of various publications and advertisements. The majority of the advertisements we see daily are for new cars, yet vintage cars and the restoration of cars are also a large financial market. Vintage cars are also a popular subject for photographers, particularly those who prefer to shoot with film.

  • To design a series of covers for a quarterly magazine that showcases vintage cars captured through the eyes of different photographers, primarily on film. To accompany these images with elevated and vintage-inspired typography, layout, and color palette in order to create a cohesive vision across the publication that is both dynamic and innovative. To provide useful information and advertisements for the cars while remaining elegant, chic, concise and exclusive. To create a magazine that can also serve as a collector’s item and appeal to a larger artistic audience than that of a traditional car publication.

INSIDE SPREAD -
FLAT DESIGN FILES

Category:
Editorial Print Design

Deliverable:
Inside Spread magazine pages - volume 3

  • I personally am a fan of film photography and a common subject of film photography is vintage cars. While these images are striking, unique, sophisticated and elevated, I have never seen a film or vintage - inspired photo utilized in a modern car advertisement or publication. I decided to create a publication that stood out in the oversaturated market by placing the central focus on the utilization of primarily 35mm film imagery and vintage cars, rather than new ones. typography and simplistic layout in order to expand on the sentiments captured in the images used.

  • In order to create a series of magazine covers that were cohesive, striking, unique, elevated, chic and exclusive, I placed the central emphasis on the imagery that is included. These images create a unique feeling for the viewer as a result of the color composition, lighting, negative space and backgrounds that are commonly featured. Facilitating a unique feeling in the consumer is precisely what car advertisements and companies strive to do- and film photography is a new creative route to do so and to inspire a resurgence of vintage cars that provoke similar sentiments to this type of photography. In order to advance these notions, I accompanied the imagery with complementary vintage-inspired typography and color palette. I also used film photography in the advertisements that are included in the publication in order to keep the vibe consistent and to produce unique ads that stand out in the market.

COVER DESIGN - FLAT FILES

Category:
Editorial Print Design

Deliverable:
Flat files - front cover, back cover & spine, 5 volumes of speed magazine

  • Covers:
    Kepler Std- Black Italic, Medium Italic, and Medium Display

    Inside spreads:
    Header- Lust Fine
    Subhead + Photo credits- Kepler Std Medium Display
    Body Text- Minion Pro Regular

  • Article written by Richard Perez-Pena, published in New York Times- originally titled “This Quirky Car Is Japanese- But There’s ‘Something Very British’ About It” - Jan 11, 2019

    Spread photos: Toprank Vehicle Imports

  • Adobe Illustrator | Adobe Photoshop | Adobe InDesign