I began my design process by researching all six Vox system typeface categories and selected the three fonts that I wanted to work with. I choose to include two serif typefaces (Didot and Caslon) accompanied them with three sans serifs (Helvetica, Futura and Apollo). I followed this research with sketching out several different layout ideas and then finally selected 3 to explore. I generated very rough layouts for all three different ideas for each series (15 total), and then selected my favorite concept. All of my ideas were inspired by Swiss designers, specifically Armin Hofmann, so I choose the concept that I felt looked the most Bauhausian. I then started playing with color and added in my body copy text about each typeface category and the history of each typeface.

In order to create a cohesive series of posters with this variety of fonts, I choose to take a Swiss design inspired approach to the layout of these posters. I wanted to keep the layout consistent and eye-catching, so I choose to include bold shapes, a small color pallet, primary colors and to play with balance by incorporating a lot of white space into my design. I also wanted to keep the focus on the title, the name of typeface, in order to draw in attention while maintaining simplicity. My goal was to emulate the feeling that is generated by popular Swiss designers through their designs by incorporating elements that represent the influence of the Bauhaus movement.

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